Archive for August, 2009

Do We Need an Attitude Adjustment?

For the most part, all the hype and panic about the downturn of the economy has quieted down, thankfully.  We’re in a recession, we all know it, so what, move on.   I talk to a lot of my clients about the entrepreneurial mindset and how important it is to running a profitable business that [...]

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Monday, August 31st, 2009

The Lost Art of Goal Setting

Several lifetimes ago, in the corporate setting, I was introduced to goals by several different small businesses I worked for.  In both instances, goals also included a bonus of some sort, and were set at a bar that was meant to be unreachable, mostly because the company wanted you to work hard, but they didn’t [...]

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Monday, August 17th, 2009

Social Media Marketing Benefits

Social Media Marketing sure is HOT!  I help my clients with their Social Media Marketing and I’m always asked, ‘What are the benefits?’   While most clients want to be assured that closing new business is a part of the benefit, and it is; it is probably the least in overall importance to your total [...]

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Sunday, August 9th, 2009

Creating a Brand That is Uniquely You

A lot has been written about establishing a brand and how important it is.  Over the years, I have learned that my brand goes way beyond my logo, website and marketing materials.  It has a whole lot to do with who I am, personally, and professionally, and the role I play in everyday life – [...]

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Monday, August 3rd, 2009