There are many Internet marketing strategies to promote an online business.  Using popular options like article marketing, pay-per-click advertising, forum marketing and email marketing can increase your success.  The business owner will need to track click-throughs and conversion rates to achieve more success by converting people into paying customers.  Today, social media sites are very [...]

As we get closer to the holidays, some VAs experience lulls in their business while others become out-of-control.  Do you feel overwhelmed?  Do you sometimes wonder if it wouldn’t be better to get rid of the hassles involved in running your business and go back to the corporate world?  Being an entrepreneur requires a lot [...]

Using an eZine (Electronic Newsletter) as a part of your overall Internet Marketing plan can be a powerful way to achieve your marketing goals. Less experienced marketers commit a number of common mistakes that may cause your targeted list to opt-out.  Here are several common mistakes to avoid in your eZine campaign.  1) Sending Out [...]

As sometimes happens, life gets in our way.  Because of a scheduling snafu, I will be your speaker at the November Elite VA Insider session on Creating an Ideal Client Profile.  This session will be held on Wednesday, November 18, 2009 beginning at 7:00 PM Eastern.  The calls can last up to 90-minutes.  In this [...]

Last week we looked at building relationships and growing our business by creating a blog.  We discussed finding and incorporating our branding into free or low-cost themes, ways to capture an audience, and how to build trust by being honest and professional to attract a good following.  Now that we have the platform to our [...]