Archive for December, 2009

Blogging for Business (Part Two)

In Part One we discussed blog basics, promotion and whether or not it was a worthwhile endeavour. Continuing along those lines, and equally important to your website, a blog will also require a bit of SEO (search engine optimization), carefully chosen keywords and tags, as well as, listings with directories and indexes such as Technorati, [...]

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Thursday, December 17th, 2009

Have You Considered…Going Global?

I’ve always believed in lifetime learning, especially since I started my business. Keeping up with technology alone requires continual research and information. One of the things I’ve always wondered was whether or not I could capture any ‘international’ business, outside of the business that comes to me naturally through normal marketing and networking channels.  If I could [...]

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Wednesday, December 16th, 2009

Blogging for Business (Part One)

Web logs (blogs) came into play in the late 1990s, but today they offer options beyond those of aspiring writers or the simple online diaries of old. The terrain of the blogosphere has changed radically. Governments and big business have homed in on blogs as a focus of social media marketing with blogging options such [...]

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Friday, December 11th, 2009

Rates Still a Hot Topic

No matter how long we’ve been in business, and I’ve noticed this especially with my women coaching clients, we still struggle with our value and how that translates into our rates.   I recently spoke with a client who’s been in business almost as long as me.  She said that clients had started ‘coming out of [...]

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Wednesday, December 2nd, 2009