Archive for February, 2010

Social Media Marketing Basics

This is a much longer post than usual, however, recent prospects still don’t quite understand the basics and I thought it was important for my VA connections…enjoy!   The Internet provides an incredible opportunity for businesses to reach their target audiences in a wide variety of ways. One of the growing areas of Internet marketing is [...]

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Tuesday, February 23rd, 2010

Online Businesses Benefit from Email Marketing

Email marketing is becoming a vastly popular and beneficial direct marketing tool. Used primarily to provide subscribers with information on service and product offerings, it has also been particularly useful in building a loyal customer base. More online business owners are turning to email marketing as their primary means to generate leads not only because [...]

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Wednesday, February 17th, 2010

Building Email Marketing Trust Through Appearance (Part Two)

Last week we looked at building trust in our email marketing campaigns by creating a recognizable ‘from’ line to our messages; optimizing the copy that is viewed through the preview pane; and encouraging subscriber communication.  This week we complete the process with three more tips to polish your email marketing appearance. 4. Include full contact [...]

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Monday, February 8th, 2010

Building Email Marketing Trust Through Appearance (Part One)

Appearance is everything, even in the success you can achieve through email marketing. Your branding, and the trust you gain through recognition, is gauged by the appearance of the messages you send to subscribers. The design you utilize, projects your quality and distinction. Many email users consider commercial messages as spam partly because they look [...]

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Monday, February 1st, 2010