Respecting your current and potential subscribers is important in building trust through your email marketing campaign. How you collect email addresses and what you do with them will establish the level of respect you’ll provide. Most individuals consider their email address as private so what you do with it greatly affects whether you get to [...]

Of all the small business marketing options social media creates, Twitter presents the most challenges in determining its use to help your company grow. Luckily, you don’t have to be a computer expert or a marketing guru to infuse Twitter into your overall promotional strategy.   What Is Twitter?   Twitter is a web-based social [...]

The latest trend in Internet marketing, Facebook, has a lot of potential if you use it wisely. Among its many advertising opportunities, groups and pages stand out as two of the most effective and easiest methods to promote and brand your business.  Groups Groups, the original community-building feature of Facebook, are still quite popular, and with [...]

Last week we discussed giving more than you gain in your email marketing pieces, as well as, keeping promises. We close this discussion with important insights on proofreading and how best to communicate. 3. Proofread your emails.   While I would think this goes without saying, I’m surprised at all the typographical errors I see in [...]

Your email copy plays an immensely important role in gaining trust from subscribers. While the quality of information is still the most important element, there are a lot of other factors to consider. Listed below are those I find most important.  1. Give more than what you might gain.   We all know the importance [...]