Article Marketing For Business (Part Two)

To continue our discussion of the advantages of article marketing to promote your business, we look at some immediate benefits.

Carrying your name across the Internet can also give you some excellent reputational benefits. To build your reputation, focus the resource box more on you and less on a target website that you want people to visit. Writing quality articles will help you build your own reputation as someone who knows their subject and through time, helps you establish yourself as an authority on the subject.

When writing your articles be sure to provide information and resources, not an ad for you or your website. No one will be interested in using this type of article. Many unsuccessful article marketers make the mistake of using sub-standard articles and expecting good results.

Your article should always be of good quality. If it isn’t, then you are telling prospective visitors, or customers, that quality is not important to you and that they can expect poor quality information on the target website. Equally, because others will not wish to reprint your article, the reproduction of backlinks that you so badly want, will not happen.

Don’t get carried away with website promotion and Search Engine Optimization (SEO). Remember that your article needs to be of interest to people, not for search engines to browse. You’re looking to have your article picked up and reprinted by real readers so that you can promote yourself, your subject or whatever you’ve included in your resource box.

In short, to make article marketing work for you, you must:

· Make sure your article is related to your target website/market and is relevant.

· Use good quality, well written original articles.

· Make it readable and interesting.

· Be patient. Traffic and backlinks won’t appear overnight.

What prevents you from using article marketing as a part of your overall business marketing plan? Feel free to share your questions or resources by leaving a comment below.

P.S. For more information and resources about Building Relationships and Your List Through Article Marketing join me for an interview with talented long-time VA, Lisa Wells of Coast to Coast Business (www.coast2coastbusiness.com) on June 16 – more here: http://bit.ly/CrHSM

Jeannine Clontz, owner of Accurate Business Services, a VA practice, is an author, writer, speaker and VA Business Coach specializing in providing professional business coaching to established and start-up virtual assistants (VA’s). For her FREE audio CD “What’s Holding Back my Business Success?”, a 2-month trial in her Insider group coachingprogram, or 1-month trial of her coaching club visit: http://www.VAbizcoach.com; or contact her at: coach@VAbizcoach.com.

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2 Responses to “Article Marketing For Business (Part Two)”

Kieran Adams Says:
June 28th, 2010 at 1:27 am
Article marketing is really great if you have the time and effort to make new articles each day.~”
Jeannine Clontz Says:
June 28th, 2010 at 8:28 am
Hi, Kieran – You don’t really need to post articles to these sites daily – I suggest weekly and some of my clients do them once or twice a month. I also suggest that you repurpose articles you’ve already posted on your blog, which will give you plenty of material to post.

Of course, you can always hire a virtual professional (VA) to ghost write, or research topics of interest to help inspire you, which makes the task less daunting.

It’s simply another layer of marketing your business that has little to no cost attached to it, but in a big way helps with SEO, establishing your expertise, and brings additional traffic to your site. It’s still a numbers game, you have to bring traffic to your site and the more traffic you bring, the more new cilents you’ll attract.