Article marketing on the Internet harnesses the power of the Web and the hunger for written content. Article marketing allows writers to promote themselves, their websites, products or literally anything, by writing about them and making the content freely available for reproduction on other Internet sites and electronic mediums.

Last week we looked at how utilizing Twitter in small businesses can save marketing dollars, expand your customer base, and manage and increase your ability to build relationships. In this final segment, we look at additional ways Twitter allows small business to reap big rewards.

According to research released recently by O2, the mobile phone provider (“Small Businesses are Catching Twitter Bug,” Richard Tyler, The Telegraph, 16 March 2009), almost one in five small businesses now tweet regularly. Although the larger, multinational firms were the first to jump on the Twitter bandwagon, increasing numbers of small to medium sized businesses are taking the plunge.

Of all the small business marketing options social media creates, Twitter presents the most challenges in determining its use to help your company grow. Luckily, you don’t have to be a computer expert or a marketing guru to infuse Twitter into your overall promotional strategy.

Last week we discussed giving more than you gain in your email marketing pieces, as well as, keeping promises. We close this discussion with important insights on proofreading and how best to communicate.

In recent years, having an Internet presence for your business meant putting up a website. While still an important feature for promoting your business, a website is no longer enough. Web 2.0, or the social web, is an essential feature of a successful marketing plan to reach your clientele.

Email marketing is becoming a vastly popular and beneficial direct marketing tool. Used primarily to provide subscribers with information on service and product offerings, it has also been particularly useful in building a loyal customer base. More online business owners are turning to email marketing as their primary means to generate leads not only because results are easily tracked but also because it is an inexpensive way to

Last week we looked at building trust in our email marketing campaigns by creating a recognizable ‘from’ line to our messages; optimizing the copy that is viewed through the preview pane; and encouraging subscriber communication.  This week we complete the process with three more tips to polish your email marketing appearance.

Appearance is everything, even in the success you can achieve through email marketing. Your branding, and the trust you gain through recognition, is gauged by the appearance of the messages you send to subscribers. The design you utilize, projects your quality and distinction.

Last week we discussed Keywords and Phrases and Title Tags. We complete our website Google optimization tips to optimize pages to improve Google index rankings..