Last week we discussed Keywords and Phrases and Title Tags. We complete our website Google optimization tips to optimize pages to improve Google index rankings.. Anchor Text Anchor text is the content inserted within link tags. Using terms like “click here” or “read this link” make it difficult for Googlebot to detect the relevant keyword phrases [...]
Staying at the top of search engine results pages requires a website owner to continually improve page content. Unlike Bing and Yahoo who use HTML tag structures, Google separates affiliate pages and ad sites from domains that provide unique, relevant content. Because of Google’s stricter requirements and guidelines, website owners need to optimize pages to [...]
In Part One we discussed blog basics, promotion and whether or not it was a worthwhile endeavour. Continuing along those lines, and equally important to your website, a blog will also require a bit of SEO (search engine optimization), carefully chosen keywords and tags, as well as, listings with directories and indexes such as Technorati, [...]
A blog is a great marketing tool to connect with a specific audience. Blogs allow you to build a relationship, and establish a level of trust, a critical piece in establishing your expertise and creating the desire to connect to you, and your products or services. It is important to establish good practices on your [...]
One of the things I enjoy most about having my own business is the freedom to choose who I’ll do business with. Not that I’ve always enjoyed that luxury, but my business is at a point where I can be a bit picky about who I decide to partner with. I just spoke to [...]
A lot has been written about establishing a brand and how important it is. Over the years, I have learned that my brand goes way beyond my logo, website and marketing materials. It has a whole lot to do with who I am, personally, and professionally, and the role I play in everyday life – [...]
SBA Small Business Week Awards
Outrageous Advertising
For anyone who wants to expand their marketing options this is THE book that will help you think outside the box.
The Magic of Newsletter Marketing
Great read on building client relationships through newsletter options.
The Art of Barter
by my dear friend Karen Hoffman who shares incredible insights on making connections and trading for just about anything.
Cracking the $$ Code
a frank look at how differently men and women look at money and how to learn to get paid what you deserve.
Delivering Knock your Socks Off Service
Incredible read with multiple techniques for working successfully even with the most difficult client.
This is a great read about the marketing plan process, especially for VA start-ups. She really goes into some detail about the different elements of marketing and gives some good solid examples.
Great read about mindset and attraction. It was encouraging and inspiring to read about the ‘six-figure’ women she interviewed. If Six-Figures is one of your goals, you would find this an interesting read.
A lot of what I teach in my coaching programs mirrors Michael Port’s system. This is a great read with lots of great resources & exercises. I hope you enjoy it as much as I did.
The definitive ‘how to’ book for anyone looking to start or grow a small or home-based Virtual Assistance practice; from deciding whether or not you have what it takes, to building a successful and ethical business. Available in soft-cover and eBook versions. A Companion Workbook is available, too.
Wonderful detail and outline to organizing a profitable speaking business. Helps me with speakers I support, too.
Virtual Business Startup System
VA Emarketing Essentials
VA Social Media
VA Passive Income Blueprint
