Email marketing is becoming a vastly popular and beneficial direct marketing tool. Used primarily to provide subscribers with information on service and product offerings, it has also been particularly useful in building a loyal customer base. More online business owners are turning to email marketing as their primary means to generate leads not only because [...]

Last week we looked at building trust in our email marketing campaigns by creating a recognizable ‘from’ line to our messages; optimizing the copy that is viewed through the preview pane; and encouraging subscriber communication.  This week we complete the process with three more tips to polish your email marketing appearance. 4. Include full contact [...]

Appearance is everything, even in the success you can achieve through email marketing. Your branding, and the trust you gain through recognition, is gauged by the appearance of the messages you send to subscribers. The design you utilize, projects your quality and distinction. Many email users consider commercial messages as spam partly because they look [...]

Last week we discussed Keywords and Phrases and Title Tags. We complete our website Google optimization tips to optimize pages to improve Google index rankings.. Anchor Text Anchor text is the content inserted within link tags. Using terms like “click here” or “read this link” make it difficult for Googlebot to detect the relevant keyword phrases [...]

Staying at the top of search engine results pages requires a website owner to continually improve page content. Unlike Bing and Yahoo who use HTML tag structures, Google separates affiliate pages and ad sites from domains that provide unique, relevant content. Because of Google’s stricter requirements and guidelines, website owners need to optimize pages to [...]

In Part One we discussed blog basics, promotion and whether or not it was a worthwhile endeavour. Continuing along those lines, and equally important to your website, a blog will also require a bit of SEO (search engine optimization), carefully chosen keywords and tags, as well as, listings with directories and indexes such as Technorati, [...]

Web logs (blogs) came into play in the late 1990s, but today they offer options beyond those of aspiring writers or the simple online diaries of old. The terrain of the blogosphere has changed radically. Governments and big business have homed in on blogs as a focus of social media marketing with blogging options such [...]

A blog is a great marketing tool to connect with a specific audience.  Blogs allow you to build a relationship, and establish a level of trust, a critical piece in establishing your expertise and creating the desire to connect to you, and your products or services.   It is important to establish good practices on your [...]

One of the things I enjoy most about having my own business is the freedom to choose who I’ll do business with.  Not that I’ve always enjoyed that luxury, but my business is at a point where I can be a bit picky about who I decide to partner with.   I just spoke to [...]

A lot has been written about establishing a brand and how important it is.  Over the years, I have learned that my brand goes way beyond my logo, website and marketing materials.  It has a whole lot to do with who I am, personally, and professionally, and the role I play in everyday life – [...]