The most successful entrepreneurs know that their success is in no small way a result of being able to solve the problems of their clientele. I remember a sales manager a long ago telling me that every discontented client created two opportunities for me. It created an opportunity for me to solve a problem that could benefit countless others, and it created an opportunity for me to develop a deeper relationship with… Continue reading the rest of this article...

Having your own business is the ultimate in power. You totally control your lifestyle when you’re an entrepreneur. It’s your call. You found the power within yourself to get this far – you know you have superior skills; you know you have value; you know you can eventually spend more time with family and friends once you establish a prosperous business; and you know that one of the benefits of your

Starting your own business is taking a big risk. The easiest way to manage your risk is by seeking information and looking at the business by analyzing the pros and cons. Keep your expectations high while putting systems in place to guard against the cons. 

Starting and growing a successful business isn’t easy. You need to surround yourself with like-minded people. And that means people who encourage and support you in starting and maintaining a business.

If you’ve been in business for any amount of time, you know that this is not easy. There’s no immediate success without very hard work. You have to really want to have your own business, and want it badly.

Many of the virtual assistants I coach tell me they either don’t do any marketing, or do ‘some’, but nothing consistently. This is especially surprising to me for VAs who promote themselves as Internet Marketing Virtual Assistants. 

Article marketing on the Internet harnesses the power of the Web and the hunger for written content. Article marketing allows writers to promote themselves, their websites, products or literally anything, by writing about them and making the content freely available for reproduction on other Internet sites and electronic mediums.

The task of building a list of subscribers for email marketing isn’t too difficult if you already have a website that has engaging content and decent traffic. However, your visitors won’t sign up just because you asked, you need to optimize your site to build your subscriber list without compromising its current focus or making it look like a sales page. To help you use your website to

Last week we looked at how utilizing Twitter in small businesses can save marketing dollars, expand your customer base, and manage and increase your ability to build relationships. In this final segment, we look at additional ways Twitter allows small business to reap big rewards.

According to research released recently by O2, the mobile phone provider (“Small Businesses are Catching Twitter Bug,” Richard Tyler, The Telegraph, 16 March 2009), almost one in five small businesses now tweet regularly. Although the larger, multinational firms were the first to jump on the Twitter bandwagon, increasing numbers of small to medium sized businesses are taking the plunge.