Generally, women are multi-taskers. Whether they are career-driven individuals or not, women rarely focus on one thing at a time. That makes podcasts very appealing to them. With podcasts, they are able to take in information that they’re interested in without having to take precious time out of their busy schedules. If you own a [...]

Last time we discussed the top five mistakes to avoid when marketing your business, here are the final five!  6.   Your message isn’t clear. Always test it out on current clients, peers, or family/friends to be sure it’s not confusing or misses the point you’re trying to make. 7.     Untimely message. If you’re looking to build some [...]

Without marketing your business could stagnate, or even worse, close. Identifying and correcting some basic marketing mistakes will help you to promote and grow your business.   Here are my Top Ten Marketing Mistakes   1.     Your message is too general. While some of you may think that EVERYONE could use your product or service, if you [...]

Last time we addressed three of my Six Mistakes – not being realistic, challenging or specific enough. Here are the final three mistakes to avoid when setting your goals. Not under your control.   Several years ago, I set a goal to publish a book with a major New York publisher. I wrote the manuscript, edited [...]

In my experience, these are the main mistakes we make when setting goals. Not realistic.   Sometimes, you set goals that are perfectly reasonable – until you set a timeline on them. For instance, losing 20 pounds. is great. Doing so by next Friday? Probably not very realistic.   I’ve found especially with new entrepreneurs, [...]

Unfortunately, not every goal is a good goal. Goal-setting is a skill which can be broken down into three easily defined, concrete steps: Brainstorm your big objective.   What are you trying to accomplish professionally or personally? Create a new product line? Streamline a process? Outsource some of your tasks? At this step, we’re trying [...]

 Are You On Track To Grow Your Business in 2011? When I started my VA practice in 1998, the only experience I had in running a business was managing someone else’s. The company I had been working for was not the most ethical company around, and as a salesperson you were provided with quarterly goals to [...]

Many of you broke into a sweat after reading the title, didn’t you? Most Virtual Assistants I work with don’t have a plan because they believe it’s too hard, too time consuming, or they just don’t know where to start. Creating a good marketing plan doesn’t have to be overwhelming, or costly, but it will save [...]

Few social networks sum up public discourse more effectively than Twitter. Thanks to its short-form nature and enormous audience, a single topic of discussion can often evolve into a completely natural case study for marketers. Be it immense disapproval or the immense success of a single principle, Twitter offers a unique look into conversation. But [...]

All types of marketing raise ethical questions and subjective interpretations. From online marketing to old-fashioned U.S. mail marketing, advertisers, businesses, and marketers have always had to walk along a relatively clear, well-defined line. On one side is ethical business — opt-in lists that let people opt out just as easily, buyer-friendly sales tactics, and generous [...]