Many of you broke into a sweat after reading the title, didn’t you? Most Virtual Assistants I work with don’t have a plan because they believe it’s too hard, too time consuming, or they just don’t know where to start. Creating a good marketing plan doesn’t have to be overwhelming, or costly, but it will save [...]

Few social networks sum up public discourse more effectively than Twitter. Thanks to its short-form nature and enormous audience, a single topic of discussion can often evolve into a completely natural case study for marketers. Be it immense disapproval or the immense success of a single principle, Twitter offers a unique look into conversation. But [...]

All types of marketing raise ethical questions and subjective interpretations. From online marketing to old-fashioned U.S. mail marketing, advertisers, businesses, and marketers have always had to walk along a relatively clear, well-defined line. On one side is ethical business — opt-in lists that let people opt out just as easily, buyer-friendly sales tactics, and generous [...]

One of the questions I ask during the prospect interview process is, “Have you ever worked with an independent contractor before?” – the response this elicits helps me to determine if there are any negative past experiences that might present itself as an objection throughout the interview process. Objections are an important part of the [...]

As we have touched on previously, you are totally in charge of, and responsible for, everything that happens in your business. So what are your expectations? What do you hope to achieve? What do you do to stay current with the industry? Do you know or understand where the industry is headed? In order for us to have great [...]

I know some of you are not going to believe this, but for the first seven years I was in business, I got up every morning and put on business attire whether I had a meeting outside the office, or not. This may seem silly, but I believe it allowed me to walk the walk. If I [...]

I met Louise Crooks the Keys to Clarity Coach on Twitter and it turned into a wonderful and fun interview (podcast) about how coaches can find the right Virtual Assistant. Enjoy! http://bit.ly/b2Fa2v      

Both my husband and daughter struggle with this one. They are both very stubborn and when their mind is set they refuse to let go. Having your own business does allow you to be the one and only decision-maker, however, you do have to interact with clients, prospects and peers, all of whom have different opinions, personalities, [...]

This to me is HUGE. So many of the VAs I work with who don’t stay in business, or whose business stagnates, are those with low self-esteem, or negative attitudes. Remember earlier when we discussed surrounding yourself with positive and supportive people? You have to be positive and supportive, too. When I started, I didn’t have extremely low [...]

This is a biggie! The definition of entrepreneur is: “One who organizes and assumes the risk of a business or enterprise.” – and the buck stops there. You are totally responsible for every facet of your business. It’s all on your shoulders. Any mistakes that are made – your mistakes. Any successes or achievement, yours. But having a true entrepreneur’s mindset is [...]