As a Virtual Assistance Coach I’ve learned there are some people who are not coachable. They simply don’t understand the concept, or don’t have enough business acumen to understand how they might benefit from such a relationship. Two clients recently signed up for my 12-week one-on-one program; we’ll call them Debbie and Claire. Each had been in [...]

We all have the same amount of time to expend each and every day, so why does it seem like some people have mastered their time better than others? As Virtual Assistants I think we struggle with this quite a bit.   I don’t think it’s about the time at all, I think it’s about how [...]

Last week we looked at how utilizing Twitter in small businesses can save marketing dollars, expand your customer base, and manage and increase your ability to build relationships. In this final segment, we look at additional ways Twitter allows small business to reap big rewards. Feedback loop   Small businesses rarely conduct market surveys due to [...]

According to research released recently by O2, the mobile phone provider (“Small Businesses are Catching Twitter Bug,” Richard Tyler, The Telegraph, 16 March 2009), almost one in five small businesses now tweet regularly. Although the larger, multinational firms were the first to jump on the Twitter bandwagon, increasing numbers of small to medium sized businesses [...]

If you’re one of the 40 million people who enjoyed watching the “Wedding Entrance Dance” on YouTube, you are familiar with the concept of viral videos. In less than six weeks, Jill and Kevin’s wedding entrance had been viewed over 25 million times. No doubt, viral videos can attract a lot of attention and drive [...]

The latest trend in Internet marketing, Facebook, has a lot of potential if you use it wisely. Among its many advertising opportunities, groups and pages stand out as two of the most effective and easiest methods to promote and brand your business.  Groups Groups, the original community-building feature of Facebook, are still quite popular, and with [...]

Your email copy plays an immensely important role in gaining trust from subscribers. While the quality of information is still the most important element, there are a lot of other factors to consider. Listed below are those I find most important.  1. Give more than what you might gain.   We all know the importance [...]

In recent years, having an Internet presence for your business meant putting up a website. While still an important feature for promoting your business, a website is no longer enough. Web 2.0, or the social web, is an essential feature of a successful marketing plan to reach your clientele. Facebook is considered one of the [...]

Email marketing has proven to be an effective option for businesses of all sizes and shapes whether that business is based online or not. Start up businesses looking to increase exposure and sales are looking to email marketing as a viable option to add to their overall marketing strategy. Developing your database of prospects and email [...]