All types of marketing raise ethical questions and subjective interpretations. From online marketing to old-fashioned U.S. mail marketing, advertisers, businesses, and marketers have always had to walk along a relatively clear, well-defined line. On one side is ethical business — opt-in lists that let people opt out just as easily, buyer-friendly sales tactics, and generous [...]
I was recently interviewed by Darlene Gonzalez of True Harmony Media, LLC for her A Virtual Perception Podcast on the topic of Business Ethics for a Virtual Assistance Practice. There’s even a chance to win a copy of Entrepreneural Freedom….check it out! http://bit.ly/bTwppW
SBA Small Business Week Awards
Outrageous Advertising
For anyone who wants to expand their marketing options this is THE book that will help you think outside the box.
The Magic of Newsletter Marketing
Great read on building client relationships through newsletter options.
The Art of Barter
by my dear friend Karen Hoffman who shares incredible insights on making connections and trading for just about anything.
Cracking the $$ Code
a frank look at how differently men and women look at money and how to learn to get paid what you deserve.
Delivering Knock your Socks Off Service
Incredible read with multiple techniques for working successfully even with the most difficult client.
This is a great read about the marketing plan process, especially for VA start-ups. She really goes into some detail about the different elements of marketing and gives some good solid examples.
Great read about mindset and attraction. It was encouraging and inspiring to read about the ‘six-figure’ women she interviewed. If Six-Figures is one of your goals, you would find this an interesting read.
A lot of what I teach in my coaching programs mirrors Michael Port’s system. This is a great read with lots of great resources & exercises. I hope you enjoy it as much as I did.
The definitive ‘how to’ book for anyone looking to start or grow a small or home-based Virtual Assistance practice; from deciding whether or not you have what it takes, to building a successful and ethical business. Available in soft-cover and eBook versions. A Companion Workbook is available, too.
Wonderful detail and outline to organizing a profitable speaking business. Helps me with speakers I support, too.
Virtual Business Startup System
VA Emarketing Essentials
VA Social Media
VA Passive Income Blueprint
