We are pleased to announce that the Second Edition of Entrepreneurial Freedom: How to Start and Grow a Profitable Virtual Assistance Practice –paperback,  as well as, the Companion Workbook have been released.   “When the First Edition was released in 2005, Social Media was just beginning to come on the scene and taking shape as [...]

I recently watched the plight of newly hatched sea turtles, slowly and methodically making their way to the ocean. They faced all sorts of outside forces that turned hundreds of hatchlings into a mere 30-40 living specimens who actually made it to the ocean. Once there, they quickly learn how to manage life around their sea-based [...]

Generally, women are multi-taskers. Whether they are career-driven individuals or not, women rarely focus on one thing at a time. That makes podcasts very appealing to them. With podcasts, they are able to take in information that they’re interested in without having to take precious time out of their busy schedules. If you own a [...]

Unfortunately, not every goal is a good goal. Goal-setting is a skill which can be broken down into three easily defined, concrete steps: Brainstorm your big objective.   What are you trying to accomplish professionally or personally? Create a new product line? Streamline a process? Outsource some of your tasks? At this step, we’re trying [...]

Many of you broke into a sweat after reading the title, didn’t you? Most Virtual Assistants I work with don’t have a plan because they believe it’s too hard, too time consuming, or they just don’t know where to start. Creating a good marketing plan doesn’t have to be overwhelming, or costly, but it will save [...]

Few social networks sum up public discourse more effectively than Twitter. Thanks to its short-form nature and enormous audience, a single topic of discussion can often evolve into a completely natural case study for marketers. Be it immense disapproval or the immense success of a single principle, Twitter offers a unique look into conversation. But [...]

All types of marketing raise ethical questions and subjective interpretations. From online marketing to old-fashioned U.S. mail marketing, advertisers, businesses, and marketers have always had to walk along a relatively clear, well-defined line. On one side is ethical business — opt-in lists that let people opt out just as easily, buyer-friendly sales tactics, and generous [...]

I’m Paying it Forward to Thank Everyone for Being a Coaching Client! Thanks so much to everyone who took advantage of my BOGO, One-on-One 30-minute coaching session special.  I really enjoyed connecting with so many of you and helping you work on your businesses.  To pay-it-forward, during the month of July, I’m offering a FREE [...]

To continue our discussion of the advantages of article marketing to promote your business, we look at some immediate benefits. Carrying your name across the Internet can also give you some excellent reputational benefits. To build your reputation, focus the resource box more on you and less on a target website that you want people to [...]

Article marketing on the Internet harnesses the power of the Web and the hunger for written content. Article marketing allows writers to promote themselves, their websites, products or literally anything, by writing about them and making the content freely available for reproduction on other Internet sites and electronic mediums. To use it as a marketing tool [...]