The task of building a list of subscribers for email marketing isn’t too difficult if you already have a website that has engaging content and decent traffic. However, your visitors won’t sign up just because you asked, you need to optimize your site to build your subscriber list without compromising its current focus or making [...]

Last week we looked at how utilizing Twitter in small businesses can save marketing dollars, expand your customer base, and manage and increase your ability to build relationships. In this final segment, we look at additional ways Twitter allows small business to reap big rewards. Feedback loop   Small businesses rarely conduct market surveys due to [...]

According to research released recently by O2, the mobile phone provider (“Small Businesses are Catching Twitter Bug,” Richard Tyler, The Telegraph, 16 March 2009), almost one in five small businesses now tweet regularly. Although the larger, multinational firms were the first to jump on the Twitter bandwagon, increasing numbers of small to medium sized businesses [...]

If you’re one of the 40 million people who enjoyed watching the “Wedding Entrance Dance” on YouTube, you are familiar with the concept of viral videos. In less than six weeks, Jill and Kevin’s wedding entrance had been viewed over 25 million times. No doubt, viral videos can attract a lot of attention and drive [...]

Respecting your current and potential subscribers is important in building trust through your email marketing campaign. How you collect email addresses and what you do with them will establish the level of respect you’ll provide. Most individuals consider their email address as private so what you do with it greatly affects whether you get to [...]