One of the most significant commonalities among my coaching clients is that most of them do not have a real, live, business and marketing plan in writing to make themselves accountable to growing a profitable Virtual Assistant practice. Not to mention that many either don’t use, or don’t have enough to protect themselves in [...]

Ready to take charge of your business for success in 2012? Consider my new group coaching program starting in January!   Are you stuck? Do you feel like you’re missing something in moving your business forward?   If you’re like most VA professionals (or prospective VAs), you’re very good at what you do; however, you haven’t mastered [...]

 We are pleased to announce that the Second Edition of Entrepreneurial Freedom: How to Start and Grow a Profitable Virtual Assistance Practice –paperback,  as well as, the Companion Workbook have been released.   “When the First Edition was released in 2005, Social Media was just beginning to come on the scene and taking shape as [...]

I recently watched the plight of newly hatched sea turtles, slowly and methodically making their way to the ocean. They faced all sorts of outside forces that turned hundreds of hatchlings into a mere 30-40 living specimens who actually made it to the ocean. Once there, they quickly learn how to manage life around their sea-based [...]

Last time we discussed the top five mistakes to avoid when marketing your business, here are the final five!  6.   Your message isn’t clear. Always test it out on current clients, peers, or family/friends to be sure it’s not confusing or misses the point you’re trying to make. 7.     Untimely message. If you’re looking to build some [...]

Without marketing your business could stagnate, or even worse, close. Identifying and correcting some basic marketing mistakes will help you to promote and grow your business.   Here are my Top Ten Marketing Mistakes   1.     Your message is too general. While some of you may think that EVERYONE could use your product or service, if you [...]

In my experience, these are the main mistakes we make when setting goals. Not realistic.   Sometimes, you set goals that are perfectly reasonable – until you set a timeline on them. For instance, losing 20 pounds. is great. Doing so by next Friday? Probably not very realistic.   I’ve found especially with new entrepreneurs, [...]

Unfortunately, not every goal is a good goal. Goal-setting is a skill which can be broken down into three easily defined, concrete steps: Brainstorm your big objective.   What are you trying to accomplish professionally or personally? Create a new product line? Streamline a process? Outsource some of your tasks? At this step, we’re trying [...]

Many of you broke into a sweat after reading the title, didn’t you? Most Virtual Assistants I work with don’t have a plan because they believe it’s too hard, too time consuming, or they just don’t know where to start. Creating a good marketing plan doesn’t have to be overwhelming, or costly, but it will save [...]

Few social networks sum up public discourse more effectively than Twitter. Thanks to its short-form nature and enormous audience, a single topic of discussion can often evolve into a completely natural case study for marketers. Be it immense disapproval or the immense success of a single principle, Twitter offers a unique look into conversation. But [...]