All types of marketing raise ethical questions and subjective interpretations. From online marketing to old-fashioned U.S. mail marketing, advertisers, businesses, and marketers have always had to walk along a relatively clear, well-defined line. On one side is ethical business — opt-in lists that let people opt out just as easily, buyer-friendly sales tactics, and generous [...]

The most successful entrepreneurs know that their success is in no small way a result of being able to solve the problems of their clientele. I remember a sales manager a long ago telling me that every discontented client created two opportunities for me. It created an opportunity for me to solve a problem that could benefit [...]

I’m Paying it Forward to Thank Everyone for Being a Coaching Client! Thanks so much to everyone who took advantage of my BOGO, One-on-One 30-minute coaching session special.  I really enjoyed connecting with so many of you and helping you work on your businesses.  To pay-it-forward, during the month of July, I’m offering a FREE [...]

Many of the virtual assistants I coach tell me they either don’t do any marketing, or do ‘some’, but nothing consistently. This is especially surprising to me for VAs who promote themselves as Internet Marketing Virtual Assistants.  There are some great resources available to you from well respected and established virtual assistants in our industry, some [...]

Article marketing on the Internet harnesses the power of the Web and the hunger for written content. Article marketing allows writers to promote themselves, their websites, products or literally anything, by writing about them and making the content freely available for reproduction on other Internet sites and electronic mediums. To use it as a marketing tool [...]

The task of building a list of subscribers for email marketing isn’t too difficult if you already have a website that has engaging content and decent traffic. However, your visitors won’t sign up just because you asked, you need to optimize your site to build your subscriber list without compromising its current focus or making [...]

Last week we looked at how utilizing Twitter in small businesses can save marketing dollars, expand your customer base, and manage and increase your ability to build relationships. In this final segment, we look at additional ways Twitter allows small business to reap big rewards. Feedback loop   Small businesses rarely conduct market surveys due to [...]

According to research released recently by O2, the mobile phone provider (“Small Businesses are Catching Twitter Bug,” Richard Tyler, The Telegraph, 16 March 2009), almost one in five small businesses now tweet regularly. Although the larger, multinational firms were the first to jump on the Twitter bandwagon, increasing numbers of small to medium sized businesses [...]

If you’re one of the 40 million people who enjoyed watching the “Wedding Entrance Dance” on YouTube, you are familiar with the concept of viral videos. In less than six weeks, Jill and Kevin’s wedding entrance had been viewed over 25 million times. No doubt, viral videos can attract a lot of attention and drive [...]