The Virtual Assistance industry has split off in several directions – Online Business Managers, Online Video Marketing Specialist, Virtual Event Specialist, or Product Launch Specialist, just to name a few. All these specialties and available certifications help me understand that creating a niche for your VA practice is still one of the most recognized and valuable [...]

Join me, Monday, October 17, at 5:30 PM Melbourne, as I host our first ever, IVAA Australia Coffee Chat. I am so looking forward to speaking with current and soon-to-be virtual assistants from Down Under as we share business challenges, resources, and have an informal chat about anything participants would like to discuss during this open [...]

 We are pleased to announce that the Second Edition of Entrepreneurial Freedom: How to Start and Grow a Profitable Virtual Assistance Practice –paperback,  as well as, the Companion Workbook have been released.   “When the First Edition was released in 2005, Social Media was just beginning to come on the scene and taking shape as [...]

As the virtual assistant industry has continued to evolve I have seen some trends that have helped improve our ability to promote our services while helping prospects and clients understand the value and benefit of working with virtual professionals.   One of them is the transition away from quoting hourly rates to creating packages that [...]

Last week we talked about getting a friend to keep us accountable; making sure we stay positive about achieving our goal, and to make it public to keep us on track. We close out this week with our final two strategies to realize our goals.   Chart your goal’s progress.   I’ve already shared with [...]

I recently watched the plight of newly hatched sea turtles, slowly and methodically making their way to the ocean. They faced all sorts of outside forces that turned hundreds of hatchlings into a mere 30-40 living specimens who actually made it to the ocean. Once there, they quickly learn how to manage life around their sea-based [...]

Generally, women are multi-taskers. Whether they are career-driven individuals or not, women rarely focus on one thing at a time. That makes podcasts very appealing to them. With podcasts, they are able to take in information that they’re interested in without having to take precious time out of their busy schedules. If you own a [...]

Last time we discussed the top five mistakes to avoid when marketing your business, here are the final five!  6.   Your message isn’t clear. Always test it out on current clients, peers, or family/friends to be sure it’s not confusing or misses the point you’re trying to make. 7.     Untimely message. If you’re looking to build some [...]

Without marketing your business could stagnate, or even worse, close. Identifying and correcting some basic marketing mistakes will help you to promote and grow your business.   Here are my Top Ten Marketing Mistakes   1.     Your message is too general. While some of you may think that EVERYONE could use your product or service, if you [...]

Last time we addressed three of my Six Mistakes – not being realistic, challenging or specific enough. Here are the final three mistakes to avoid when setting your goals. Not under your control.   Several years ago, I set a goal to publish a book with a major New York publisher. I wrote the manuscript, edited [...]