Unfortunately, not every goal is a good goal. Goal-setting is a skill which can be broken down into three easily defined, concrete steps: Brainstorm your big objective.   What are you trying to accomplish professionally or personally? Create a new product line? Streamline a process? Outsource some of your tasks? At this step, we’re trying [...]

My new Get Goaling program will be starting on January 20 – 2011. To give you a little taste of what we’ll be discussing and how it can positively impact your business, I thought I’d do a few posts about my feelings about goals. I didn’t set goals when I first started my practice in 1998, [...]

 Are You On Track To Grow Your Business in 2011? When I started my VA practice in 1998, the only experience I had in running a business was managing someone else’s. The company I had been working for was not the most ethical company around, and as a salesperson you were provided with quarterly goals to [...]

Many of you broke into a sweat after reading the title, didn’t you? Most Virtual Assistants I work with don’t have a plan because they believe it’s too hard, too time consuming, or they just don’t know where to start. Creating a good marketing plan doesn’t have to be overwhelming, or costly, but it will save [...]

Few social networks sum up public discourse more effectively than Twitter. Thanks to its short-form nature and enormous audience, a single topic of discussion can often evolve into a completely natural case study for marketers. Be it immense disapproval or the immense success of a single principle, Twitter offers a unique look into conversation. But [...]

All types of marketing raise ethical questions and subjective interpretations. From online marketing to old-fashioned U.S. mail marketing, advertisers, businesses, and marketers have always had to walk along a relatively clear, well-defined line. On one side is ethical business — opt-in lists that let people opt out just as easily, buyer-friendly sales tactics, and generous [...]

This is a biggie! The definition of entrepreneur is: “One who organizes and assumes the risk of a business or enterprise.” – and the buck stops there. You are totally responsible for every facet of your business. It’s all on your shoulders. Any mistakes that are made – your mistakes. Any successes or achievement, yours. But having a true entrepreneur’s mindset is [...]

The most successful entrepreneurs know that their success is in no small way a result of being able to solve the problems of their clientele. I remember a sales manager a long ago telling me that every discontented client created two opportunities for me. It created an opportunity for me to solve a problem that could benefit [...]

I’m Paying it Forward to Thank Everyone for Being a Coaching Client! Thanks so much to everyone who took advantage of my BOGO, One-on-One 30-minute coaching session special.  I really enjoyed connecting with so many of you and helping you work on your businesses.  To pay-it-forward, during the month of July, I’m offering a FREE [...]

Many of the virtual assistants I coach tell me they either don’t do any marketing, or do ‘some’, but nothing consistently. This is especially surprising to me for VAs who promote themselves as Internet Marketing Virtual Assistants.  There are some great resources available to you from well respected and established virtual assistants in our industry, some [...]