One of the most significant commonalities among my coaching clients is that most of them do not have a real, live, business and marketing plan in writing to make themselves accountable to growing a profitable Virtual Assistant practice. Not to mention that many either don’t use, or don’t have enough to protect themselves in [...]

Ready to take charge of your business for success in 2012? Consider my new group coaching program starting in January!   Are you stuck? Do you feel like you’re missing something in moving your business forward?   If you’re like most VA professionals (or prospective VAs), you’re very good at what you do; however, you haven’t mastered [...]

Taking the Monday off before the Melbourne Cup?  Join us for an open discussion about being or becoming a virtual assistant – we share business challenges, resources, and have an informal chat about anything participants would like to discuss during this open forum. We’ll also be sharing information about the International Virtual Assistants Association (IVAA.org), [...]

 We are pleased to announce that the Second Edition of Entrepreneurial Freedom: How to Start and Grow a Profitable Virtual Assistance Practice –paperback,  as well as, the Companion Workbook have been released.   “When the First Edition was released in 2005, Social Media was just beginning to come on the scene and taking shape as [...]

As the virtual assistant industry has continued to evolve I have seen some trends that have helped improve our ability to promote our services while helping prospects and clients understand the value and benefit of working with virtual professionals.   One of them is the transition away from quoting hourly rates to creating packages that [...]

I recently watched the plight of newly hatched sea turtles, slowly and methodically making their way to the ocean. They faced all sorts of outside forces that turned hundreds of hatchlings into a mere 30-40 living specimens who actually made it to the ocean. Once there, they quickly learn how to manage life around their sea-based [...]

Generally, women are multi-taskers. Whether they are career-driven individuals or not, women rarely focus on one thing at a time. That makes podcasts very appealing to them. With podcasts, they are able to take in information that they’re interested in without having to take precious time out of their busy schedules. If you own a [...]

Last time we discussed the top five mistakes to avoid when marketing your business, here are the final five!  6.   Your message isn’t clear. Always test it out on current clients, peers, or family/friends to be sure it’s not confusing or misses the point you’re trying to make. 7.     Untimely message. If you’re looking to build some [...]

Without marketing your business could stagnate, or even worse, close. Identifying and correcting some basic marketing mistakes will help you to promote and grow your business.   Here are my Top Ten Marketing Mistakes   1.     Your message is too general. While some of you may think that EVERYONE could use your product or service, if you [...]

Last time we addressed three of my Six Mistakes – not being realistic, challenging or specific enough. Here are the final three mistakes to avoid when setting your goals. Not under your control.   Several years ago, I set a goal to publish a book with a major New York publisher. I wrote the manuscript, edited [...]