Unfortunately, not every goal is a good goal. Goal-setting is a skill which can be broken down into three easily defined, concrete steps: Brainstorm your big objective.   What are you trying to accomplish professionally or personally? Create a new product line? Streamline a process? Outsource some of your tasks? At this step, we’re trying [...]

Few social networks sum up public discourse more effectively than Twitter. Thanks to its short-form nature and enormous audience, a single topic of discussion can often evolve into a completely natural case study for marketers. Be it immense disapproval or the immense success of a single principle, Twitter offers a unique look into conversation. But [...]

Last week we looked at how utilizing Twitter in small businesses can save marketing dollars, expand your customer base, and manage and increase your ability to build relationships. In this final segment, we look at additional ways Twitter allows small business to reap big rewards. Feedback loop   Small businesses rarely conduct market surveys due to [...]

According to research released recently by O2, the mobile phone provider (“Small Businesses are Catching Twitter Bug,” Richard Tyler, The Telegraph, 16 March 2009), almost one in five small businesses now tweet regularly. Although the larger, multinational firms were the first to jump on the Twitter bandwagon, increasing numbers of small to medium sized businesses [...]

If you’re one of the 40 million people who enjoyed watching the “Wedding Entrance Dance” on YouTube, you are familiar with the concept of viral videos. In less than six weeks, Jill and Kevin’s wedding entrance had been viewed over 25 million times. No doubt, viral videos can attract a lot of attention and drive [...]

Of all the small business marketing options social media creates, Twitter presents the most challenges in determining its use to help your company grow. Luckily, you don’t have to be a computer expert or a marketing guru to infuse Twitter into your overall promotional strategy.   What Is Twitter?   Twitter is a web-based social [...]

The latest trend in Internet marketing, Facebook, has a lot of potential if you use it wisely. Among its many advertising opportunities, groups and pages stand out as two of the most effective and easiest methods to promote and brand your business.  Groups Groups, the original community-building feature of Facebook, are still quite popular, and with [...]

In recent years, having an Internet presence for your business meant putting up a website. While still an important feature for promoting your business, a website is no longer enough. Web 2.0, or the social web, is an essential feature of a successful marketing plan to reach your clientele. Facebook is considered one of the [...]

Adding Social Media Marketing to your overall marketing plan can help turn lagging sales around. Take the time to be proactive and sign-up for social networking sites. However, unlike some of your competition who may sign up and never use them again, you can easily show positive growth by using this innovative marketing option.  Use the [...]

This is a much longer post than usual, however, recent prospects still don’t quite understand the basics and I thought it was important for my VA connections…enjoy!   The Internet provides an incredible opportunity for businesses to reach their target audiences in a wide variety of ways. One of the growing areas of Internet marketing is [...]