Five Facebook Fan Page Success Strategies
In recent years, having an Internet presence for your business meant putting up a website. While still an important feature for promoting your business, a website is no longer enough. Web 2.0, or the social web, is an essential feature of a successful marketing plan to reach your clientele.
Facebook is considered one of the leaders of social media. Its growth has continued to increase and Facebook has become an essential and innovative idea for business marketing.
Facebook is a great way to keep up with friends and family, but you don’t necessarily want your clients to see the more personal side of your life. Businesses should take care to present a well defined and controlled image of their products and services. Facebook fan pages are an excellent choice for business.
Business Facebook fan pages have many of the same features as personal pages. You can still share articles, photos, videos, and applications, but all of the fan page content is related to your business. Here are five strategies for making your Fan page a success:
Make your Fan page a resource
Consider the information your customers need. Post articles and links to useful information on your wall and showcase yourself as an expert and your customers will return again and again.
Connect
Interact with customers by making use of Facebook’s tools. Respond to comments. Discuss the benefits of your product line and lead new customers to your website for more. Target your offers without being spammy to increase customer loyalty.
Be human
Pictures and personal information put a face on a company. As long as you present an image that enhances your business, personalizing your Fan page is a great way to get followers.
Be present
Keep your profile, articles, photos and video content up-to-date and current. It’s not enough to throw up a page and ignore it. Make sure to respond to customers who become fans. Create a group for your business and participate in groups related to your business.
Be Innovative
Facebook moves fast. Don’t be afraid to try the latest thing. Explore webinars, and other interactive media as options to improve business relationships.
Creating a Facebook fan page is great first step toward integrating social media into your marketing plan. Don’t forget to provide links from your website and/or blog to your Fan page. Connect to your Facebook fan page through other social media to continue to grow your network. In no time your Fan page will be the central hub of your successful online marketing campaign.
So what’s holding you back? Do you have a Facebook Fan Page? Please share your challenges and successes in the comment box below!
Jeannine Clontz, owner of Accurate Business Services, a VA practice, is an author, writer, speaker and VA Business Coach specializing in providing professional business coaching to established and start-up virtual assistants (VA’s). For her FREE audio CD “What’s Holding Back my Business Success?”, a 2-month trial in her Insider group coachingprogram, or 1-month trial of her coaching club visit: http://www.VAbizcoach.com; or contact her at: coach@VAbizcoach.com.
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March 25th, 2010 at 6:25 am
Great post and all valuable points. Another key element for your Facebook Page is its design. Create a customized “landing tab” that new visitors to your page will see as their introduction to your page. Put your company services and other offers on that and other tabs to increase the amount of time they stay on your page. It’s a great tool for branding and each tab is Google indexed and searchable! Thanks again for the great post!
March 26th, 2010 at 2:13 pm
Social comments and analytics for this post…
This post was mentioned on Twitter by JeannineClontz: New blog post: Five Facebook Fanpage Success Strategies http://www.vabizcoach.com/blog/five-facebook-fanpage-success-strategies.html…
March 26th, 2010 at 3:30 pm
Thanks, Susi – AWESOME suggestion….glad you enjoyed the post!
April 5th, 2010 at 7:18 am
Susi – Glad you enjoyed it.
And thanks for sharing the customized ‘landing tab’ option.
August 31st, 2010 at 2:11 pm
The role of social media in today’s business is huge. Facebook being such a big name in social media is the most feasible option. These tips will really boost up your internet presence using facebook
Sean
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