Email marketing is becoming a vastly popular and beneficial direct marketing tool. Used primarily to provide subscribers with information on service and product offerings, it has also been particularly useful in building a loyal customer base. More online business owners are turning to email marketing as their primary means to generate leads not only because results are easily tracked but also because it is an inexpensive way to market yourself on a large scale, allowing a greater chance to generate a profitable return on your investment.
Recently, owners of online businesses have begun relying on email marketing specialists to expand their internet marketing efforts and enhance their online business profits. Because all Internet users use email, it’s easy to reach your target consumer, by encouraging them to opt-in through enticing offerings and keep them subscribed through relevant and compelling content.
Whether online business owners decide to engage in your services or invest in tools to use themselves, email marketing is considered a low-cost means to generate sales leads. In fact, most email marketing campaigns average just one cent per email sent–much cheaper than other direct marketing platforms. It has proven to be more effective in generating sales leads than many other direct marketing options.
Measuring the efficiency and effectiveness of email marketing is simple because of reporting features that track key performance indices such as open rates, read rates, and click-throughs. Using these results, online business owners can gain valuable insights on how best to communicate with their target audience and enhance their campaigns accordingly.
Other very important benefits include the ability to easily send out multiple communications, personalize emails, and send out automated responses. With all these features combined, internet marketers and email marketing specialists can easily carry out an effective email marketing campaign, allowing them to spend more time on other important aspects of maintaining and expanding their business.
Email marketing should be an integral part of promoting any type of online business. Through this platform, online businesses can enhance brand reputation, reach out to a larger market, and track results in an inexpensive way. Through email marketing, online businesses can achieve outcomes they would never expect from any other direct marketing platform.
Although it may take quite some time to build a large and targeted subscriber base, the results that this direct marketing platform will generate in the long run will surely be worthwhile.
Take a moment to share your email marketing successes and challenges by leaving a comment for our subscribers to enjoy.
Jeannine Clontz, owner of Accurate Business Services, a VA practice, is an author, writer, speaker and VA Business Coach specializing in providing professional business coaching to established and start-up virtual assistants (VA’s). For her FREE audio CD “What’s Holding Back my Business Success?”, a 2-month trial in her Insider group coachingprogram, or 1-month trial of her coaching club visit: http://www.VAbizcoach.com; or contact her at: coach@VAbizcoach.com.
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February 17th, 2010 at 9:08 am
Jeannine, I agree with you about the importance of email marketing. A newsletter published on a scheduled basis, informing your subscribers of what is going on in your business is very beneficial considering the “seven touches” rule. Staying in contact with potential leads is imperative. Your leads may not believe they have a need for your services or products until you explain more completely how they can benefit.
Email blasts are also a great way to send messages and updates about your business that affect current clients also. You are able to announce changes in hours or any other aspect that may affect your current clients.
Thanks for pointing out this awesome communication method.
February 17th, 2010 at 10:36 am
Thanks, Janet – I’ve also been doing more than just my monthly eZine (although I went kicking and screaming into email marketing because I felt people got enough email!
, and using it to continue to link back to my blog and website – might as well get some SEO out of it, to! 