Small Business Marketing on Twitter
Of all the small business marketing options social media creates, Twitter presents the most challenges in determining its use to help your company grow. Luckily, you don’t have to be a computer expert or a marketing guru to infuse Twitter into your overall promotional strategy.
What Is Twitter?
Twitter is a web-based social networking site that can be utilized to send relatively brief messages (140 characters) to acquaintances, family members, friends, or to the overall worldwide Internet community.
Common Uses
There are numerous application options for Twitter, but mainly its uses include, news, resources, and communications. For example, LA Firefighters employ Twitter to keep the community abreast of potential fires and other emergencies. In addition, news agencies provide up-to-the-minute news updates using Twitter, While companies and public services utilize Twitter more and more, most utilize Twitter to keep family and friends updated on their current activities.
Marketing Your Business On Twitter
A Mass Media Outlet
If you run a business, Twitter can be utilized to publish news and updates about your specific products or business. The biggest overall value involves posting a clickable link to a complete article or press release allowing customers to "discover" the material via Twitter. It’s especially popular for B2Bs looking to build brand awareness and relationships. Proper etiquette is essential to effectively market on Twitter. Overt advertising can alienate followers and usually serves to create bad feelings among potential consumers.
An Internet Bulletin Board
An ideal forum to promote sales or special events, Twitter keeps customers updated on specials and new items. When promoting your business on Twitter, keep in mind that it’s designed for conversation and timely news. Make sure that you post in a personal and conversational manner and don’t subject followers to blatant advertising.
Instill personality Into Your Brand
Twitter is a wonderful option for giving your brand name its own unique voice. Successful Twittering reveals your personality and individual flair, creates a considerable difference in your overall success while increasing your Twitter followers. Followers create value when using Twitter as a marketing platform for your small business.
Client Support
When using Twitter, you’ll immediately discover its conversion benefits. Twitter allows you the opportunity to talk to prospects and potential consumers, while also responding to your followers. Demonstrate to your following that you would like to engage with them to create optimum client support and tell them that you are a trustworthy, personable individual.
Jeannine Clontz, owner of Accurate Business Services, a VA practice, is an author, writer, speaker and VA Business Coach specializing in providing professional business coaching to established and start-up virtual assistants (VA’s). For her FREE audio CD “What’s Holding Back my Business Success?”, a 2-month trial in her Insider group coachingprogram, or 1-month trial of her coaching club visit: http://www.VAbizcoach.com; or contact her at: coach@VAbizcoach.com.
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