Social Media Marketing Benefits

Social Media Marketing sure is HOT! I help my clients with their Social Media Marketing and I’m always asked, ‘What are the benefits?’

While most clients want to be assured that closing new business is a part of the benefit, and it is; it is probably the least in overall importance to your total marketing efforts within this platform.

As a generally ‘free’ form of marketing, social media can generate incredible exposure for your business. With proper use of your profile areas, and links, you can create lots of exposure to your offerings.

Not only will this increase traffic to your web presence, but you can increase your subscribers/database by making sure that you have something to offer people, with little to no cost, when they first connect to your home page.

These tools can also connect you to new business opportunities and joint ventures. By searching for groups that connect to your target market, you will soon find others well suited to your niche. These connections can lead to some pretty incredible relationships with like-minded entrepreneurs.

All this activity, back and forth between your social media also helps to increase your search engine optimization. Sort of a nice bonus – you’ll be much more visible when people are looking for your products and services.

Participation in multiple social marketing communities and groups can also help to generate a more qualified lead. Connections can be made through mutual friends, testimonials and recommendations, all which help to establish you as a trusted expert. In many cases, the lead has already decided to do business with you before they ever make a connection.

And while I will say that these social media sites have certainly helped me to close sales with new prospects, many in areas of the world I might never have reached otherwise, I believe the most important benefit I’ve found to social media marketing is the overall reduction of my marketing expenses.

By adjusting my marketing plan and being consistent with social networking, I have been able to reach more prospective clients, build stronger relationships with current clients, peers, and colleagues, for little to no cost. How bad could that be?

So take the plunge. Get involved with Social Media…and enjoy the ride!

Jeannine Clontz, owner of Accurate Business Services, a VA practice, is an author, writer, speaker and Virtual Assistance Business Coach specializing in providing professional business coaching to established and start-up virtual assistants (VA’s). For her FREE audio CD “What’s Holding Back my Business Success?” or a 2-month trial in her group coaching program visit: http://www.VAbizcoach.com; or contact her at: coach@VAbizcoach.com.

Recent Entries

This entry was posted on Sunday, August 9th, 2009 at 3:29 pm and is filed under Business Coach, Business Coaching, business growth, Business owner, Business Start up, Business Tips, Entrepreneur, Goals, growing a business, Growing your business, Marketing Plans, Marketing Support, Marketing Tips, Marketing Your Business, Networking, Social Networking, VA, VA Classes, VA Coach, VA Coaching, VA Training, Virtual Assistance, Virtual Assistant, Virtual Assistant Classes, Virtual Assistant Training. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “Social Media Marketing Benefits”

sisena Says:
August 20th, 2009 at 6:40 am
Your article was awesome.It has portrayed all the important concepts in social media.It was very useful.Thank you.Social media plays an important role in promoting search engine optimization as well.