Building Email Marketing Trust Through Appearance (Part Two)

Last week we looked at building trust in our email marketing campaigns by creating a recognizable ‘from’ line to our messages; optimizing the copy that is viewed through the preview pane; and encouraging subscriber communication.  This week we complete the process with three more tips to polish your email marketing appearance. 4. Include full contact [...]

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Monday, February 8th, 2010

What’s a Brand Got to Do With It?

One of the things I enjoy most about having my own business is the freedom to choose who I’ll do business with.  Not that I’ve always enjoyed that luxury, but my business is at a point where I can be a bit picky about who I decide to partner with.   I just spoke to [...]

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Tuesday, September 8th, 2009