To continue our discussion of the advantages of article marketing to promote your business, we look at some immediate benefits.

According to research released recently by O2, the mobile phone provider (“Small Businesses are Catching Twitter Bug,” Richard Tyler, The Telegraph, 16 March 2009), almost one in five small businesses now tweet regularly. Although the larger, multinational firms were the first to jump on the Twitter bandwagon, increasing numbers of small to medium sized businesses are taking the plunge.

Respecting your current and potential subscribers is important in building trust through your email marketing campaign. How you collect email addresses and what you do with them will establish the level of respect you’ll provide. Most individuals consider their email address as private so what you do with it greatly affects whether you get to build on that trust or ruin it entirely. Subscribers trust those that show

Of all the small business marketing options social media creates, Twitter presents the most challenges in determining its use to help your company grow. Luckily, you don’t have to be a computer expert or a marketing guru to infuse Twitter into your overall promotional strategy.

Last week we discussed giving more than you gain in your email marketing pieces, as well as, keeping promises. We close this discussion with important insights on proofreading and how best to communicate.

Your email copy plays an immensely important role in gaining trust from subscribers. While the quality of information is still the most important element, there are a lot of other factors to consider. Listed below are those I find most important. 

Email marketing has proven to be an effective option for businesses of all sizes and shapes whether that business is based online or not. Start up businesses looking to increase exposure and sales are looking to email marketing as a viable option to add to their overall marketing strategy.

While using Email is an accepted form of Internet marketing, it’s still important that you build trust and show contacts that you respect them in how you collect email addresses and what you do with them. When a prospect shares their email address it greatly affects your ability to build on that trust. Here are three tips to help you build solid relationships with current and potential subscribers. … Continue reading the rest of this article...

Email marketing is becoming a vastly popular and beneficial direct marketing tool. Used primarily to provide subscribers with information on service and product offerings, it has also been particularly useful in building a loyal customer base. More online business owners are turning to email marketing as their primary means to generate leads not only because results are easily tracked but also because it is an inexpensive way to

Last week we looked at building trust in our email marketing campaigns by creating a recognizable ‘from’ line to our messages; optimizing the copy that is viewed through the preview pane; and encouraging subscriber communication.  This week we complete the process with three more tips to polish your email marketing appearance.