I recently watched the plight of newly hatched sea turtles, slowly and methodically making their way to the ocean. They faced all sorts of outside forces that turned hundreds of hatchlings into a mere 30-40 living specimens who actually made it to the ocean. Once there, they quickly learn how to manage life around their sea-based [...]

To continue our discussion of the advantages of article marketing to promote your business, we look at some immediate benefits. Carrying your name across the Internet can also give you some excellent reputational benefits. To build your reputation, focus the resource box more on you and less on a target website that you want people to [...]

According to research released recently by O2, the mobile phone provider (“Small Businesses are Catching Twitter Bug,” Richard Tyler, The Telegraph, 16 March 2009), almost one in five small businesses now tweet regularly. Although the larger, multinational firms were the first to jump on the Twitter bandwagon, increasing numbers of small to medium sized businesses [...]

Respecting your current and potential subscribers is important in building trust through your email marketing campaign. How you collect email addresses and what you do with them will establish the level of respect you’ll provide. Most individuals consider their email address as private so what you do with it greatly affects whether you get to [...]

Of all the small business marketing options social media creates, Twitter presents the most challenges in determining its use to help your company grow. Luckily, you don’t have to be a computer expert or a marketing guru to infuse Twitter into your overall promotional strategy.   What Is Twitter?   Twitter is a web-based social [...]

Last week we discussed giving more than you gain in your email marketing pieces, as well as, keeping promises. We close this discussion with important insights on proofreading and how best to communicate. 3. Proofread your emails.   While I would think this goes without saying, I’m surprised at all the typographical errors I see in [...]

Your email copy plays an immensely important role in gaining trust from subscribers. While the quality of information is still the most important element, there are a lot of other factors to consider. Listed below are those I find most important.  1. Give more than what you might gain.   We all know the importance [...]

Email marketing has proven to be an effective option for businesses of all sizes and shapes whether that business is based online or not. Start up businesses looking to increase exposure and sales are looking to email marketing as a viable option to add to their overall marketing strategy. Developing your database of prospects and email [...]

While using Email is an accepted form of Internet marketing, it’s still important that you build trust and show contacts that you respect them in how you collect email addresses and what you do with them. When a prospect shares their email address it greatly affects your ability to build on that trust. Here are three tips [...]

Email marketing is becoming a vastly popular and beneficial direct marketing tool. Used primarily to provide subscribers with information on service and product offerings, it has also been particularly useful in building a loyal customer base. More online business owners are turning to email marketing as their primary means to generate leads not only because [...]