Building Email Marketing Trust Through Appearance (Part Two)

Last week we looked at building trust in our email marketing campaigns by creating a recognizable ‘from’ line to our messages; optimizing the copy that is viewed through the preview pane; and encouraging subscriber communication.  This week we complete the process with three more tips to polish your email marketing appearance. 4. Include full contact [...]

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Monday, February 8th, 2010

Building Email Marketing Trust Through Appearance (Part One)

Appearance is everything, even in the success you can achieve through email marketing. Your branding, and the trust you gain through recognition, is gauged by the appearance of the messages you send to subscribers. The design you utilize, projects your quality and distinction. Many email users consider commercial messages as spam partly because they look [...]

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Monday, February 1st, 2010