If you’re one of the 40 million people who enjoyed watching the “Wedding Entrance Dance” on YouTube, you are familiar with the concept of viral videos. In less than six weeks, Jill and Kevin’s wedding entrance had been viewed over 25 million times. No doubt, viral videos can attract a lot of attention and drive [...]

Respecting your current and potential subscribers is important in building trust through your email marketing campaign. How you collect email addresses and what you do with them will establish the level of respect you’ll provide. Most individuals consider their email address as private so what you do with it greatly affects whether you get to [...]

Of all the small business marketing options social media creates, Twitter presents the most challenges in determining its use to help your company grow. Luckily, you don’t have to be a computer expert or a marketing guru to infuse Twitter into your overall promotional strategy.   What Is Twitter?   Twitter is a web-based social [...]

Last week we discussed giving more than you gain in your email marketing pieces, as well as, keeping promises. We close this discussion with important insights on proofreading and how best to communicate. 3. Proofread your emails.   While I would think this goes without saying, I’m surprised at all the typographical errors I see in [...]

Your email copy plays an immensely important role in gaining trust from subscribers. While the quality of information is still the most important element, there are a lot of other factors to consider. Listed below are those I find most important.  1. Give more than what you might gain.   We all know the importance [...]

While using Email is an accepted form of Internet marketing, it’s still important that you build trust and show contacts that you respect them in how you collect email addresses and what you do with them. When a prospect shares their email address it greatly affects your ability to build on that trust. Here are three tips [...]

Staying at the top of search engine results pages requires a website owner to continually improve page content. Unlike Bing and Yahoo who use HTML tag structures, Google separates affiliate pages and ad sites from domains that provide unique, relevant content. Because of Google’s stricter requirements and guidelines, website owners need to optimize pages to [...]

Blog forums are a great place to start generating free traffic for your blog. Because of the obvious shared interest in the topic, blog forums create new interest and grow your following. Some of the better known blog forum sites are: Blogger Forum, Bloggeries and Blogst Forum. A basic Google search will yield vast numbers [...]

Join me for an interactive and FREE teleseminar where I’ll share what I believe is the current State of the Virtual Assistance Industry, what it means to you, and your business, and why I believe 2010 can be an exceptional year for VAs. Date: Wednesday, January 13th, 2010 Time: 7:00 – 8:30 PM EASTERN Registration [...]