One of the most significant commonalities among my coaching clients is that most of them do not have a real, live, business and marketing plan in writing to make themselves accountable to growing a profitable Virtual Assistant practice. Not to mention that many either don’t use, or don’t have enough to protect themselves in [...]

Ready to take charge of your business for success in 2012? Consider my new group coaching program starting in January!   Are you stuck? Do you feel like you’re missing something in moving your business forward?   If you’re like most VA professionals (or prospective VAs), you’re very good at what you do; however, you haven’t mastered [...]

I recently watched the plight of newly hatched sea turtles, slowly and methodically making their way to the ocean. They faced all sorts of outside forces that turned hundreds of hatchlings into a mere 30-40 living specimens who actually made it to the ocean. Once there, they quickly learn how to manage life around their sea-based [...]

Last time we discussed the top five mistakes to avoid when marketing your business, here are the final five!  6.   Your message isn’t clear. Always test it out on current clients, peers, or family/friends to be sure it’s not confusing or misses the point you’re trying to make. 7.     Untimely message. If you’re looking to build some [...]

Without marketing your business could stagnate, or even worse, close. Identifying and correcting some basic marketing mistakes will help you to promote and grow your business.   Here are my Top Ten Marketing Mistakes   1.     Your message is too general. While some of you may think that EVERYONE could use your product or service, if you [...]

Many of you broke into a sweat after reading the title, didn’t you? Most Virtual Assistants I work with don’t have a plan because they believe it’s too hard, too time consuming, or they just don’t know where to start. Creating a good marketing plan doesn’t have to be overwhelming, or costly, but it will save [...]

Many of the virtual assistants I coach tell me they either don’t do any marketing, or do ‘some’, but nothing consistently. This is especially surprising to me for VAs who promote themselves as Internet Marketing Virtual Assistants.  There are some great resources available to you from well respected and established virtual assistants in our industry, some [...]

While using Email is an accepted form of Internet marketing, it’s still important that you build trust and show contacts that you respect them in how you collect email addresses and what you do with them. When a prospect shares their email address it greatly affects your ability to build on that trust. Here are three tips [...]

Blog forums are a great place to start generating free traffic for your blog. Because of the obvious shared interest in the topic, blog forums create new interest and grow your following. Some of the better known blog forum sites are: Blogger Forum, Bloggeries and Blogst Forum. A basic Google search will yield vast numbers [...]

Several lifetimes ago, in the corporate setting, I was introduced to goals by several different small businesses I worked for.  In both instances, goals also included a bonus of some sort, and were set at a bar that was meant to be unreachable, mostly because the company wanted you to work hard, but they didn’t [...]