So, What Do You Do? Five Steps to An Infomercial that SELLS!

Did that title give you pause?  Many people struggle to answer this question.  Sometimes referred to as your elevator speech, or infomercial, having a smooth and easy to understand response will really go far in helping people to know who you are and what you have to offer.   Here are five things to consider [...]

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Monday, July 27th, 2009

Top 10 Marketing Mistakes

Without marketing your business could stagnate, or even worse, close.  Identifying and correcting some basic marketing mistakes will help you to promote and grow your business.   Here are my Top Ten Marketing Mistakes   1.     Your message is too general.  While some of you may think that EVERYONE could use your product or service, [...]

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Monday, July 13th, 2009

Creating A Simple Marketing Plan

Many of you broke into a sweat after reading the title, didn’t you? Many people don’t have a marketing plan because they think it’s too hard, too time consuming, or they just don’t know where to start. Creating a good marketing plan doesn’t have to be overwhelming, or costly, but it will save you time [...]

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Friday, April 10th, 2009