I recently watched the plight of newly hatched sea turtles, slowly and methodically making their way to the ocean. They faced all sorts of outside forces that turned hundreds of hatchlings into a mere 30-40 living specimens who actually made it to the ocean. Once there, they quickly learn how to manage life around their sea-based [...]

Generally, women are multi-taskers. Whether they are career-driven individuals or not, women rarely focus on one thing at a time. That makes podcasts very appealing to them. With podcasts, they are able to take in information that they’re interested in without having to take precious time out of their busy schedules. If you own a [...]

Last time we discussed the top five mistakes to avoid when marketing your business, here are the final five!  6.   Your message isn’t clear. Always test it out on current clients, peers, or family/friends to be sure it’s not confusing or misses the point you’re trying to make. 7.     Untimely message. If you’re looking to build some [...]

Without marketing your business could stagnate, or even worse, close. Identifying and correcting some basic marketing mistakes will help you to promote and grow your business.   Here are my Top Ten Marketing Mistakes   1.     Your message is too general. While some of you may think that EVERYONE could use your product or service, if you [...]

Many of the virtual assistants I coach tell me they either don’t do any marketing, or do ‘some’, but nothing consistently. This is especially surprising to me for VAs who promote themselves as Internet Marketing Virtual Assistants.  There are some great resources available to you from well respected and established virtual assistants in our industry, some [...]

The task of building a list of subscribers for email marketing isn’t too difficult if you already have a website that has engaging content and decent traffic. However, your visitors won’t sign up just because you asked, you need to optimize your site to build your subscriber list without compromising its current focus or making [...]

If you’re one of the 40 million people who enjoyed watching the “Wedding Entrance Dance” on YouTube, you are familiar with the concept of viral videos. In less than six weeks, Jill and Kevin’s wedding entrance had been viewed over 25 million times. No doubt, viral videos can attract a lot of attention and drive [...]

Respecting your current and potential subscribers is important in building trust through your email marketing campaign. How you collect email addresses and what you do with them will establish the level of respect you’ll provide. Most individuals consider their email address as private so what you do with it greatly affects whether you get to [...]

Last week we discussed giving more than you gain in your email marketing pieces, as well as, keeping promises. We close this discussion with important insights on proofreading and how best to communicate. 3. Proofread your emails.   While I would think this goes without saying, I’m surprised at all the typographical errors I see in [...]

Your email copy plays an immensely important role in gaining trust from subscribers. While the quality of information is still the most important element, there are a lot of other factors to consider. Listed below are those I find most important.  1. Give more than what you might gain.   We all know the importance [...]