Many of the virtual assistants I coach tell me they either don’t do any marketing, or do ‘some’, but nothing consistently. This is especially surprising to me for VAs who promote themselves as Internet Marketing Virtual Assistants. 

The task of building a list of subscribers for email marketing isn’t too difficult if you already have a website that has engaging content and decent traffic. However, your visitors won’t sign up just because you asked, you need to optimize your site to build your subscriber list without compromising its current focus or making it look like a sales page. To help you use your website to

If you’re one of the 40 million people who enjoyed watching the “Wedding Entrance Dance” on YouTube, you are familiar with the concept of viral videos. In less than six weeks, Jill and Kevin’s wedding entrance had been viewed over 25 million times. No doubt, viral videos can attract a lot of attention and drive traffic to your Website.

Respecting your current and potential subscribers is important in building trust through your email marketing campaign. How you collect email addresses and what you do with them will establish the level of respect you’ll provide. Most individuals consider their email address as private so what you do with it greatly affects whether you get to build on that trust or ruin it entirely. Subscribers trust those that show

Last week we discussed giving more than you gain in your email marketing pieces, as well as, keeping promises. We close this discussion with important insights on proofreading and how best to communicate.

Your email copy plays an immensely important role in gaining trust from subscribers. While the quality of information is still the most important element, there are a lot of other factors to consider. Listed below are those I find most important. 

Email marketing has proven to be an effective option for businesses of all sizes and shapes whether that business is based online or not. Start up businesses looking to increase exposure and sales are looking to email marketing as a viable option to add to their overall marketing strategy.

While using Email is an accepted form of Internet marketing, it’s still important that you build trust and show contacts that you respect them in how you collect email addresses and what you do with them. When a prospect shares their email address it greatly affects your ability to build on that trust. Here are three tips to help you build solid relationships with current and potential subscribers. … Continue reading the rest of this article...