Build Trust Through Email Marketing Content (Part One)

Your email copy plays an immensely important role in gaining trust from subscribers. While the quality of information is still the most important element, there are a lot of other factors to consider. Listed below are those I find most important.  1. Give more than what you might gain.   We all know the importance [...]

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Thursday, April 1st, 2010

The Basics of Email Marketing Implementation

Email marketing has proven to be an effective option for businesses of all sizes and shapes whether that business is based online or not. Start up businesses looking to increase exposure and sales are looking to email marketing as a viable option to add to their overall marketing strategy. Developing your database of prospects and email [...]

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Tuesday, March 16th, 2010

Three Tips to Build Trust in Email Marketing

While using Email is an accepted form of Internet marketing, it’s still important that you build trust and show contacts that you respect them in how you collect email addresses and what you do with them. When a prospect shares their email address it greatly affects your ability to build on that trust. Here are three tips [...]

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Tuesday, March 9th, 2010