VA Business Coaching Blog » search engine optimization http://www.vabizcoach.com/blog A Fresh Perspective For Your Business Fri, 27 Jan 2012 14:30:32 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Top 5 Ways to Google Optimization for Websites (Part Two) http://www.vabizcoach.com/blog/top-5-ways-to-google-optimization-for-websites-part-two.html?utm_source=rss&utm_medium=rss&utm_campaign=top-5-ways-to-google-optimization-for-websites-part-two http://www.vabizcoach.com/blog/top-5-ways-to-google-optimization-for-websites-part-two.html#comments Wed, 27 Jan 2010 22:55:08 +0000 Jeannine Clontz http://www.vabizcoach.com/blog/?p=333 Top 5 Ways to Google Optimization for Websites (Part Two) is a post from: VA Business Coaching Blog

]]> Last week we discussed Keywords and Phrases and Title Tags. We complete our website Google optimization tips to optimize pages to improve Google index rankings..

Anchor Text
Anchor text is the content inserted within link tags. Using terms like “click here” or “read this link” make it difficult for Googlebot to detect the relevant keyword phrases for important links on the web page. These generic phrases leave Google unable to detect the relevancy of a website. When creating links on your site, focus on the keyword terms and use these phrases as anchor text for better optimization. Additionally, no more than 100 links should be present on a web page.
Header Tags
Header tags are page elements that provide a bold block of large text. The header tags are used by Google’s algorithm to detect the main focus of individual pages within the domain. A title tag is used as an indication of overall website purpose, while the header tag is specific to the page. For instance, if the website’s purpose is “dog food,” an example of a page header tag text is “organic dog food comparisons.” Only one tag should be present on each page.
Unique, Compelling Content
Google’s mission is to provide the best user experience for its clients. Googlebot is designed to find the best web pages for a customer’s query. Creating unique content that focuses on the website’s business is the best way to increase index rank. Plagiarized material devalues the site and lowers index rankings. For repeat offenders, Google removes the domain from its search results entirely, so avoid any duplicate content issues.
Although variations in index rank are typical, these five tips help optimize your website while complying with Google’s guidelines. Continue to add unique content to the site, and recommend that webmasters focus on designing a website with the reader in mind. Continue optimization on the website with ethical practices, and the domain’s index rank will steadily climb.
Jeannine Clontz, owner of Accurate Business Services, a VA practice, is an author, writer, speaker and VA Business Coach specializing in providing professional business coaching to established and start-up virtual assistants (VA’s). For her FREE audio CD “What’s Holding Back my Business Success?”, a 2-month trial in her Insider group coachingprogram, or 1-month trial of her coaching club visit: http://www.VAbizcoach.com; or contact her at: coach@VAbizcoach.com.

Top 5 Ways to Google Optimization for Websites (Part Two) is a post from: VA Business Coaching Blog

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