Of all the small business marketing options social media creates, Twitter presents the most challenges in determining its use to help your company grow. Luckily, you don’t have to be a computer expert or a marketing guru to infuse Twitter into your overall promotional strategy.

The latest trend in Internet marketing, Facebook, has a lot of potential if you use it wisely. Among its many advertising opportunities, groups and pages stand out as two of the most effective and easiest methods to promote and brand your business. 

In recent years, having an Internet presence for your business meant putting up a website. While still an important feature for promoting your business, a website is no longer enough. Web 2.0, or the social web, is an essential feature of a successful marketing plan to reach your clientele.

Adding Social Media Marketing to your overall marketing plan can help turn lagging sales around. Take the time to be proactive and sign-up for social networking sites. However, unlike some of your competition who may sign up and never use them again, you can easily show positive growth by using this innovative marketing option. 

This is a much longer post than usual, however, recent prospects still don’t quite understand the basics and I thought it was important for my VA connections…enjoy!  

Blog forums are a great place to start generating free traffic for your blog. Because of the obvious shared interest in the topic, blog forums create new interest and grow your following.

Some of the better known blog forum sites are: Blogger Forum, Bloggeries and Blogst Forum. A basic Google search will yield vast numbers of forum sites; it’s worth checking to see how active any forum is prior to… Continue reading the rest of this article...

In Part One we discussed blog basics, promotion and whether or not it was a worthwhile endeavour.

There are many Internet marketing strategies to promote an online business.  Using popular options like article marketing, pay-per-click advertising, forum marketing and email marketing can increase your success.  The business owner will need to track click-throughs and conversion rates to achieve more success by converting people into paying customers. 

Today, social media sites are very popular among Internet users. This has allowed them to become attractive platforms for Internet… Continue reading the rest of this article...

Last week we looked at building relationships and growing our business by creating a blog.  We discussed finding and incorporating our branding into free or low-cost themes, ways to capture an audience, and how to build trust by being honest and professional to attract a good following. 

Now that we have the platform to our liking we will want to avoid some of the pitfalls when we first establish… Continue reading the rest of this article...

Last week we discussed finding the right way to follow people; what types of information to post to keep followers engaged; and encouraged you NOT to spam your followers for fear of  being unfollowed. 

This week in Part Two, we’ll learn how to follow the right people and why using patience over the long-term will give you the best results for your business.  

Following the Right People … Continue reading the rest of this article...