Last week we looked at how utilizing Twitter in small businesses can save marketing dollars, expand your customer base, and manage and increase your ability to build relationships. In this final segment, we look at additional ways Twitter allows small business to reap big rewards.

Of all the small business marketing options social media creates, Twitter presents the most challenges in determining its use to help your company grow. Luckily, you don’t have to be a computer expert or a marketing guru to infuse Twitter into your overall promotional strategy.

The latest trend in Internet marketing, Facebook, has a lot of potential if you use it wisely. Among its many advertising opportunities, groups and pages stand out as two of the most effective and easiest methods to promote and brand your business. 

In recent years, having an Internet presence for your business meant putting up a website. While still an important feature for promoting your business, a website is no longer enough. Web 2.0, or the social web, is an essential feature of a successful marketing plan to reach your clientele.

Adding Social Media Marketing to your overall marketing plan can help turn lagging sales around. Take the time to be proactive and sign-up for social networking sites. However, unlike some of your competition who may sign up and never use them again, you can easily show positive growth by using this innovative marketing option. 

This is a much longer post than usual, however, recent prospects still don’t quite understand the basics and I thought it was important for my VA connections…enjoy!  

In Part One we discussed blog basics, promotion and whether or not it was a worthwhile endeavour.

There are many Internet marketing strategies to promote an online business.  Using popular options like article marketing, pay-per-click advertising, forum marketing and email marketing can increase your success.  The business owner will need to track click-throughs and conversion rates to achieve more success by converting people into paying customers. 

Today, social media sites are very popular among Internet users. This has allowed them to become attractive platforms for Internet… Continue reading the rest of this article...

Last week we looked at building relationships and growing our business by creating a blog.  We discussed finding and incorporating our branding into free or low-cost themes, ways to capture an audience, and how to build trust by being honest and professional to attract a good following. 

Now that we have the platform to our liking we will want to avoid some of the pitfalls when we first establish… Continue reading the rest of this article...

As the Internet evolves from its technology to its software, and changes the way we communicate, it has opened us to a whole new world of social media. Blogging is one such evolving method of communication, and WordPress is one of the foremost accepted platforms for people wanting to get into the blogging action. 

Evolving Software 

WordPress is free, web-based software that is open source, which means it… Continue reading the rest of this article...