Of all the small business marketing options social media creates, Twitter presents the most challenges in determining its use to help your company grow. Luckily, you don’t have to be a computer expert or a marketing guru to infuse Twitter into your overall promotional strategy.   What Is Twitter?   Twitter is a web-based social [...]

The latest trend in Internet marketing, Facebook, has a lot of potential if you use it wisely. Among its many advertising opportunities, groups and pages stand out as two of the most effective and easiest methods to promote and brand your business.  Groups Groups, the original community-building feature of Facebook, are still quite popular, and with [...]

In recent years, having an Internet presence for your business meant putting up a website. While still an important feature for promoting your business, a website is no longer enough. Web 2.0, or the social web, is an essential feature of a successful marketing plan to reach your clientele. Facebook is considered one of the [...]

This is a much longer post than usual, however, recent prospects still don’t quite understand the basics and I thought it was important for my VA connections…enjoy!   The Internet provides an incredible opportunity for businesses to reach their target audiences in a wide variety of ways. One of the growing areas of Internet marketing is [...]

In Part One we discussed blog basics, promotion and whether or not it was a worthwhile endeavour. Continuing along those lines, and equally important to your website, a blog will also require a bit of SEO (search engine optimization), carefully chosen keywords and tags, as well as, listings with directories and indexes such as Technorati, [...]