Back in our industry’s humble beginnings (circa 1998), having a static website that basically provided an online brochure of sorts, was the norm. Not only has that totally changed with the onset of multiple technology options like Joomla and WordPress, but a totally different focus and ways to address search engine optimization.   Being in an [...]

Branding has evolved over the years. When I first started my business in 1998, branding was pretty much about your logo, letterhead, business cards and web presence. As time went on, I learned that a well developed brand could be so much more than that, it could be what differentiates you from your competitors and helps you [...]

    One of the most significant commonalities among my coaching clients is that most of them do not have a real, live, business and marketing plan in writing to make themselves accountable to growing a profitable Virtual Assistant practice. Not to mention that many either don’t use, or don’t have enough to protect themselves in [...]

Ready to take charge of your business for success in 2012? Consider my new group coaching program starting in January!   Are you stuck? Do you feel like you’re missing something in moving your business forward?   If you’re like most VA professionals (or prospective VAs), you’re very good at what you do; however, you haven’t mastered [...]

We are pleased to announce that the Second Edition of Entrepreneurial Freedom: How to Start and Grow a Profitable Virtual Assistance Practice – in Kindle and eBook versions has been released.   “We had to make several adjustments and offer the contracts and forms as a separately requested download, to successfully offer a Kindle version [...]

Like most industries, raising your rates is a delicate process that many virtual assistants and small business owners fear. While understanding what prospects are willing to pay for your particular product or service is key to growing and maintaining your business, sometimes it’s as easy as learning that you need to generate a certain amount of [...]

As the virtual assistant industry has continued to evolve I have seen some trends that have helped improve our ability to promote our services while helping prospects and clients understand the value and benefit of working with virtual professionals.   One of them is the transition away from quoting hourly rates to creating packages that [...]

As the Virtual Assistance industry continues to evolve, more and more organizations are promoting and endorsing the use and growth of the Virtual Office Professional. The March issue of the NBEA’s (National Business Education Association) Newsletter was focused on “The Virtual Office Professional (VOP)” and featured several of my client’s views, as well as those [...]

As we have touched on previously, you are totally in charge of, and responsible for, everything that happens in your business. So what are your expectations? What do you hope to achieve? What do you do to stay current with the industry? Do you know or understand where the industry is headed? In order for us to have great [...]

Life on both a personal and professional level is going to throw you plenty of lemons. How you handle those situations will make or break your business. As we discussed earlier, if you look at each challenge you are faced with, in both your personal and professional lives, as an opportunity to grow and learn, all your [...]