The most successful entrepreneurs know that their success is in no small way a result of being able to solve the problems of their clientele. I remember a sales manager a long ago telling me that every discontented client created two opportunities for me. It created an opportunity for me to solve a problem that could benefit countless others, and it created an opportunity for me to develop a deeper relationship with… Continue reading the rest of this article...

Having your own business is the ultimate in power. You totally control your lifestyle when you’re an entrepreneur. It’s your call. You found the power within yourself to get this far – you know you have superior skills; you know you have value; you know you can eventually spend more time with family and friends once you establish a prosperous business; and you know that one of the benefits of your

I think I may have heard or said them all, those nagging excuses we come up with to avoid what’s really going on. The economy’s too bad, my dad liked my sister better, I didn’t go to college, or I’m just not able to sell myself.

As a Virtual Assistance Coach I’ve learned there are some people who are not coachable. They simply don’t understand the concept, or don’t have enough business acumen to understand how they might benefit from such a relationship.

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Thanks to @TwoMinutesWithaVA – Candy Beauchamp for making me famous – please visit her site www.2minuteswithaVA.com for more

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Last week we discussed giving more than you gain in your email marketing pieces, as well as, keeping promises. We close this discussion with important insights on proofreading and how best to communicate.

Your email copy plays an immensely important role in gaining trust from subscribers. While the quality of information is still the most important element, there are a lot of other factors to consider. Listed below are those I find most important. 

Appearance is everything, even in the success you can achieve through email marketing. Your branding, and the trust you gain through recognition, is gauged by the appearance of the messages you send to subscribers. The design you utilize, projects your quality and distinction.