Top 3 Benefits of Online Video
If you’re one of the 40 million people who enjoyed watching the “Wedding Entrance Dance” on YouTube, you are familiar with the concept of viral videos. In less than six weeks, Jill and Kevin’s wedding entrance had been viewed over 25 million times. No doubt, viral videos can attract a lot of attention and drive traffic to your Website.
However, viral videos are like winning the lottery: most of us won’t hit the jackpot. This doesn’t mean you shouldn’t consider online videos, even if they don’t go viral, as there are several key benefits.
Your online videos may not have your customers dancing down the aisles, but they will deliver the following three rewards:
· Another medium for your message – Marketers understand that different mediums are vital in relaying different types of information. You may already be using several channels to deliver information online such as Web pages, blog posts, and Twitter tweets. Online videos provide yet another medium for delivering your information. If you are not using online videos as part of your marketing strategy, you could overlook an entire segment of potential clients.
· Brand building – While websites and brochures allow customers to read about you, online videos bring your company to life and allow customers to know you better. Viewers can see and hear the people who make up your company, even if that company consists of just you. Videos build your brand, establish your company culture, and convey that personal touch to differentiate yourself from competitors.
· Improved search visibility – Online videos can be an additional layer of your search engine optimization strategy by providing organic links on search engine results pages under video headings, thus driving additional traffic to your Website.
Producing online videos isn’t as difficult as you may think. They should be rather short, informational pieces. While production values are important, you do not need to spend months planning, shooting, and editing. Produce several short videos and enjoy the ongoing benefits. Once posted on your site, they will continue drawing traffic. And, like a lottery, the more tickets you have, the greater your chances of hitting the jackpot.
As you consider marketing with online videos, realize that there is a slim chance they’ll go viral. Instead of hoping to go viral (or not using online videos at all), keep your eye on the real prizes: improved communication, the chance to continue building your brand, and improved search visibility.
Share your successes, or video challenges by sharing a comment below.
Jeannine Clontz, owner of Accurate Business Services, a VA practice, is an author, writer, speaker and VA Business Coach specializing in providing professional business coaching to established and start-up virtual assistants (VA’s). For her FREE audio CD “What’s Holding Back my Business Success?”, a 2-month trial in her Insider group coachingprogram, or 1-month trial of her coaching club visit: http://www.VAbizcoach.com; or contact her at: coach@VAbizcoach.com
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