Top 5 Ways to Google Optimization for Websites (Part One)

Staying at the top of search engine results pages requires a website owner to continually improve page content. Unlike Bing and Yahoo who use HTML tag structures, Google separates affiliate pages and ad sites from domains that provide unique, relevant content. Because of Google’s stricter requirements and guidelines, website owners need to optimize pages to improve Google index rank.

Keywords and Phrases

Keywords and phrases are main content components of a website’s text. Google evaluates site content and places relevance factors on keyword phrases that correspond to popular search terms. If a website’s focus is on “car repair,” the keyword phrase should display in several places within the content. Focus on full phrases rather than one keyword. They are more specific and reduce the amount of competition for search engine rank. It’s important to avoid keyword overuse; unnatural text flow that inflates the frequency of the keywords. Google detects it and lowers the website’s index rank.

Title Tag

Coded within the title of each individual page, the title tag is displayed in the web browser’s title bar at the top of the user’s window. Used by Googlebot to determine page content although not the sole element used for rank calculations, it plays a major role in search engine optimization. Web page titles should be different for all pages across the domain. To reduce title duplication, dynamically create web page titles using unique introduction text and appending the website business name.

Next week, we’ll complete the process by looking at Anchor Text, Header Tags and Unique Content…stay tuned.

Jeannine Clontz, owner of Accurate Business Services, a VA practice, is an author, writer, speaker and VA Business Coach specializing in providing professional business coaching to established and start-up virtual assistants (VA’s). For her FREE audio CD “What’s Holding Back my Business Success?”, a 2-month trial in her Insider group coachingprogram, or 1-month trial of her coaching club visit: http://www.VAbizcoach.com; or contact her at: coach@VAbizcoach.com.

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This entry was posted on Tuesday, January 19th, 2010 at 9:38 am and is filed under Brand, brand identity, branding, Business Coach, Business Coaching, business growth, Business owner, Business Start up, Business Tips, Entrepreneur, Goals, growing a business, Growing your business, Marketing Plans, Marketing Support, Marketing Tips, Marketing Your Business, VA, VA Classes, VA Coach, VA Coaching, VA Training, Virtual Assistance, Virtual Assistant, Virtual Assistant Classes, Virtual Assistant Training. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

5 Responses to “Top 5 Ways to Google Optimization for Websites (Part One)”

Christine Myers Says:
January 20th, 2010 at 8:48 am
Thank you so much for this information. Each time I think I’m on top of things, I see I’ve missed something such as your telesminar on the 13th. If you should be doing this again in the future may I add my name to your list of contacts.

Thank you so much.
Christine Myers.
Jeannine Clontz Says:
January 20th, 2010 at 9:09 am
Christine – Thanks so much for your comments. Unless I see a significant shift in the VA industry that might warrant another such session in mid-summer, I don’t plan to do another until around this same time in 2011. As far as keeping on top of things, if you sign up for the RSS feed on my blog, you’ll be notified each time I post. Might be beneficial!

Thanks again,
Jeannine
Susan Kovalesky Says:
January 20th, 2010 at 10:43 am
Great post, Jeannine I’m in the process of revamping my website so this is extremely useful information for me. I’m looking forward to “part 2″. As always, thanks for the great information! Warmly, Susan
Jeannine Clontz Says:
January 20th, 2010 at 11:43 am
Susan, that’s great. I suggest that you revamp your webiste at least every 3-4 years. The way technology moves, they tend to get stale quickly. I’m glad you found the information helpful…stay tuned.
Marline Lorz Says:
May 31st, 2010 at 3:54 pm
Your Search Engine Marketing tips are helpful and will surely help anyone in the Internet Marketeter game. Please keep posts like this coming.