Top 5 Ways to Google Optimization for Websites (Part Two)

Print Friendly

Last week we discussed Keywords and Phrases and Title Tags. We complete our website Google optimization tips to optimize pages to improve Google index rankings..

Anchor Text
Anchor text is the content inserted within link tags. Using terms like “click here” or “read this link” make it difficult for Googlebot to detect the relevant keyword phrases for important links on the web page. These generic phrases leave Google unable to detect the relevancy of a website. When creating links on your site, focus on the keyword terms and use these phrases as anchor text for better optimization. Additionally, no more than 100 links should be present on a web page.
Header Tags
Header tags are page elements that provide a bold block of large text. The header tags are used by Google’s algorithm to detect the main focus of individual pages within the domain. A title tag is used as an indication of overall website purpose, while the header tag is specific to the page. For instance, if the website’s purpose is “dog food,” an example of a page header tag text is “organic dog food comparisons.” Only one tag should be present on each page.
Unique, Compelling Content
Google’s mission is to provide the best user experience for its clients. Googlebot is designed to find the best web pages for a customer’s query. Creating unique content that focuses on the website’s business is the best way to increase index rank. Plagiarized material devalues the site and lowers index rankings. For repeat offenders, Google removes the domain from its search results entirely, so avoid any duplicate content issues.
Although variations in index rank are typical, these five tips help optimize your website while complying with Google’s guidelines. Continue to add unique content to the site, and recommend that webmasters focus on designing a website with the reader in mind. Continue optimization on the website with ethical practices, and the domain’s index rank will steadily climb.
Jeannine Clontz, owner of Accurate Business Services, a VA practice, is an author, writer, speaker and VA Business Coach specializing in providing professional business coaching to established and start-up virtual assistants (VA’s). For her FREE audio CD “What’s Holding Back my Business Success?”, a 2-month trial in her Insider group coachingprogram, or 1-month trial of her coaching club visit: http://www.VAbizcoach.com; or contact her at: coach@VAbizcoach.com.
Share

Recent Entries

« Top 5 Ways to Google Optimization for Websites (Part One)
Get Yourself to Mars »

This entry was posted on Wednesday, January 27th, 2010 at 5:55 pm and is filed under Brand, brand identity, branding, Business Coach, Business Coaching, business growth, Business owner, Business Start up, Business Tips, Goals, growing a business, Growing your business, Marketing Plans, Marketing Support, Marketing Tips, Marketing Your Business, VA, VA Classes, VA Coach, VA Coaching, VA Training, Virtual Assistance, Virtual Assistant, Virtual Assistant Classes, Virtual Assistant Training. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Leave a Reply