Top 5 Ways to Google Optimization for Websites (Part Two)

Last week we discussed Keywords and Phrases and Title Tags. We complete our website Google optimization tips to optimize pages to improve Google index rankings..

Anchor Text

Anchor text is the content inserted within link tags. Using terms like “click here” or “read this link” make it difficult for Googlebot to detect the relevant keyword phrases for important links on the web page. These generic phrases leave Google unable to detect the relevancy of a website. When creating links on your site, focus on the keyword terms and use these phrases as anchor text for better optimization. Additionally, no more than 100 links should be present on a web page.

Header Tags

Header tags are page elements that provide a bold block of large text. The header tags are used by Google’s algorithm to detect the main focus of individual pages within the domain. A title tag is used as an indication of overall website purpose, while the header tag is specific to the page. For instance, if the website’s purpose is “dog food,” an example of a page header tag text is “organic dog food comparisons.” Only one tag should be present on each page.

Unique, Compelling Content

Google’s mission is to provide the best user experience for its clients. Googlebot is designed to find the best web pages for a customer’s query. Creating unique content that focuses on the website’s business is the best way to increase index rank. Plagiarized material devalues the site and lowers index rankings. For repeat offenders, Google removes the domain from its search results entirely, so avoid any duplicate content issues.

Although variations in index rank are typical, these five tips help optimize your website while complying with Google’s guidelines. Continue to add unique content to the site, and recommend that webmasters focus on designing a website with the reader in mind. Continue optimization on the website with ethical practices, and the domain’s index rank will steadily climb.

Jeannine Clontz, owner of Accurate Business Services, a VA practice, is an author, writer, speaker and VA Business Coach specializing in providing professional business coaching to established and start-up virtual assistants (VA’s). For her FREE audio CD “What’s Holding Back my Business Success?”, a 2-month trial in her Insider group coachingprogram, or 1-month trial of her coaching club visit: http://www.VAbizcoach.com; or contact her at: coach@VAbizcoach.com.

-- For quick access to a few recent posts:

What's Holding Back Virtual Assistants? Be a Problem Solver!

The most successful entrepreneurs know that their success is in no small way a result of being able to solve the problems of their clientele. I remember a sales manager a long ago telling me that every discontented client created two opportunities for me. It created an opportunity for me to solve a problem that could benefit countless others, and it created an opportunity for me to develop a deeper relationship with… Continue reading the rest of this article...

What’s Holding You Back – Virtual Assistants - Find and Use Your Power

Having your own business is the ultimate in power. You totally control your lifestyle when you’re an entrepreneur. It’s your call. You found the power within yourself to get this far – you know you have superior skills; you know you have value; you know you can eventually spend more time with family and friends once you establish a prosperous business; and you know that one of the benefits of your

Continue reading the rest of this article...

What's Holding You Back? No Excuses!

I think I may have heard or said them all, those nagging excuses we come up with to avoid what’s really going on. The economy’s too bad, my dad liked my sister better, I didn’t go to college, or I’m just not able to sell myself.

Whatever encompasses your list of excuses, get over it! There’s no place in a successful business

Continue reading the rest of this article...