What’s a Brand Got to Do With It?
One of the things I enjoy most about having my own business is the freedom to choose who I’ll do business with. Not that I’ve always enjoyed that luxury, but my business is at a point where I can be a bit picky about who I decide to partner with.
I just spoke to one of my clients in Florida recently, and he reminded me how enjoyable it is to do business together. He always seems to have fun projects that fit perfectly with my expertise and his positive outlook seems to extend from his business to his life!
This made me stop to think about my other clients, and they too have the same positive attitude, are fun to work with, and we share a mutual respect and appreciation for each other.
WOW, how cool is that? This all makes me wonder, how did I get here? How did this happen? Could it be the law of attraction?
I think that has a lot to do with it, as does my attitude, and the fact that many of my new clients come to me as referrals.
But I think it’s also something else; I think it’s the brand I’ve created for myself. I believe that along with the logo, website, tagline, etc., that creates my brand, so does my appearance, professional and personal image and ethical standards. And I want to do business with people who appreciate my expertise and with whom I can share a mutual respect. Don’t we all?
So I think my brand is also firmly grounded with me personally, even with my name, so to speak. If I’ve learned nothing over these past few years of re-invention, I’ve learned that it’s better to have a personal and professional brand that I can carry into any particular niche I may expand into as the VA industry continues to evolve.
Today’s real estate VA could be tomorrow’s shopping cart VA. If I spent all my branding on a professional ‘real estate’ focus, it could be difficult to transition any of that experience into the newly developed niche.
After being in business more than 11-years, I’m grateful for all the clients and colleagues who have helped make me such a great success; and helped me to establish such a personal, professional, and enjoyable brand. 
I wish you all the same!
Jeannine Clontz, owner of Accurate Business Services, a VA practice, is an author, writer, speaker and VA Business Coach specializing in providing professional business coaching to established and start-up virtual assistants (VA’s). For her FREE audio CD “What’s Holding Back my Business Success?” or a 2-month trial in her group coaching program visit: http://www.VAbizcoach.com; or contact her at: coach@VAbizcoach.com.
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